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NBA’s shift from marketing teams to players

Golden State Warriors President and COO Rick Welts discusses when and how the NBA realized the value in marketing the uniqueness of their players over the brand of the teams and how that has benefited the league to this day.

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Indiana Pacers vs Cleveland Cavaliers
Type: Point Spread - Status: OPEN
Indiana Pacers-110
Cleveland Cavaliers-110
New York Knicks vs Boston Celtics
Type: Total - Status: OPEN
Under-110
Over-110
Golden State Warriors vs Minnesota Timberwolves
Type: Total - Status: OPEN
Under-105
Over-115
Oklahoma City Thunder vs Denver Nuggets
Type: Total - Status: OPEN
Under-110
Over-110

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CLEVELAND — The word is out around the NBA. The Cavaliers want a veteran starter, a blue chipper on a rookie contract, and a first-round pick for Kyrie Irving. The Cavs are working diligently to make Irving happy (he wants to be traded) and get what they want for him in return. They’ve been in contact

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