Amazon Wants NBA Playoffs As Part Of Media Rights

Amazon is a known suitor for NBA media rights, as the league looks into their next broadcast deals. Amazon doesn’t just want a package of regular season games, however.

“Would something like the playoffs be an important part of [our bid]? Yes, I think that’s fair to say,” Amazon Global Head of Sports Jay Marine told John Ourand and Andrew Marchand on an upcoming episode of their podcast, which will post on Nov. 22.

Marine also said he believes that the NBA fits in with where Amazon wants to take their Prime service. He also said that it’s clear that people care about the NBA, which drives value as well.

“What fits is that it is one of the biggest leagues in the world and people care about it,” Marine told Ourand and Marchand. “At the end of the day, do Prime members care about it? Is it important to their life? And as a result, can it be meaningful in terms of the value it adds to Prime members and the Prime program? And I think with the NBA, it is true on all of those fronts.”