Chase Elliott’s day had finally come. The high-fives, shouts of joy and “I told ya so” moments filled NASCAR fandom Sunday from living room, to pool deck to cell phone to “man-caves” around the country as the most popular of the sport’s “favorite sons” — 22-year
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DAYTONA BEACH, Fla. (AP) — Ka-chow! Owen Wilson is set to lend his voice to one of racing’s biggest events, this time as the grand marshal for the Daytona 500.
NASCAR has a new sponsor, a new format and welcomes back its most popular driver, all providing optimism for a series eager to halt a steady decline in attendance, ratings and sponsorship. The on-track product for the stock car series officially reports for work Friday at Daytona International Speedway, which hosts the Feb. 26 season-opening ”Great American Race.” It will kick off a season of hold-your-breath, we-really-hope-this-works efforts by NASCAR, the networks, tracks, teams and drivers to turn things around. This season begins with Monster Energy roaring into its debut year as title sponsor amid promised marketing to millennials and the opportunity to lure new eyeballs to a sport with an aging audience.
Stewart-Haas Racing didn't have to conduct an outside search for Clint Bowyer's replacement; Chase Briscoe drives for SHR in the Xfinity Series.
