Woods’ remaining sponsors under pressure

While each of Titleist’s current TS (“Titleist Speedâ€�) drivers – the TS2, TS3 and lower-spinning TS4 – have notched wins on the PGA TOUR in 2019, some golfers need more clubhead speed than those options can provide. That’s why the TS driver family is getting an addition with a new, lighter weight TS1 driver model that’s made for “seniors, women, juniors – really anyone who is the moderate swing speed player,â€� according to Josh Talge, Vice President of Titleist Golf Club Marketing. More specifically, the “TS1 is designed for golfers who have a driver swing speed of approximately 85 mph and below, and are averaging about 220 yards or less off the tee,â€� according to Stephanie Luttrell, Director, Metalwoods Development, Titleist Golf Club R&D. The TS1 driver head measures 460cc, but it has an 8-gram lighter head weight compared to the TS2 model, and it’s equipped with lighter stock shafts and grips. Depending on exactly what shaft the consumer chooses, a stock TS1 driver can weigh just 275 grams, which means it is 45 grams lighter than a stock TS2. Related: Titleist’s TS drivers and fairway woods | New, low spin TS4 drivers unveiled In addition to its lighter weight, the draw-biased driver head of the TS1 has a deep center of gravity (CG) to help golfers launch the ball higher, in order to carry the ball farther, and Titleist reports that the MOI (moment of inertia) is similar to that of the TS3. The TS1 also has what Titleist calls “the fastest face Titleist has ever made,â€� as well as a Radial VFT (variable face thickness) that’s designed to increase ball speed on off-center hits. Despite its lighter weight, the TS1 driver is still adjustable, like its TS family members. The SureFit Hosel provides golfers and fitters with 16 different independent loft and lie settings, and a SureFit Weight provides a 10-gram range of weight adjustability, from -4 grams to +6 grams in 2-gram increments. The TS1 driver (45.75 inches for men and 44.5 inches for ladies) comes stock with either a Fujikura Air Speeder shaft (40 grams for men) or a Mitsubishi Fubuki MV shaft (45 grams for men). The stock grip is a 32-gram Golf Pride Tour Velvet 360 Lite grip that measures 20 grams lighter than the standard Golf Pride model. The TS1 driver (9.5 RH, 10.5 RH/LH and 12 degrees RH) will be available in fitting locations on June 20 and in retail shops on June 27, selling for $499.

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