Stock Watch: Big week for the grinders

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Most golfers, when considering a purchase to possibly improve their play, are more apt to look for something that goes in their golf bag, rather than on their face. However, Oakley with it’s PRIZM Golf lens, makes the latter worth considering. Before we get into the “how” of Oakley’s PRIZM Golf lenses, consider this possibility: the better you see, the better you’ll play. Think about everything a golfer has to process in the course of planning and executing shots (and putts). In addition to being able to more clearly see a white golf ball against the blue sky, a golfer benefits from more clearly seeing transitions between fairway and rough, and from being able to more accurately see a lie in the rough and process depth cues on an approach from the fairway. On the putting green, the ability to more clearly discern grain and undulations is a welcome one. Oakley’s PRIZM Golf Lenses’ High Definition Optics (HDO) dial back distortion for sharper, clearer vision. According to the company, the PRIZM family of lenses began with an environment-optimized lens for snow and a solution for the loss of visual acuity that’s common in wintry environments. Oakley engineers learned that if they could control and filter light, wearers could see better. The technology has evolved into, among other things, PRIZM Golf Lens technology. According to Wayne Chumbley, Oakley R&D Engineer Manager, PRIZM Golf lenses are a ultimately a tool for golfers to facilitate better information — to better leverage the strengths of their eyesight, and to compensate for natural weaknesses. The lenses allow “good light” through (which enhances contrast and aids depth perception) while filtering out “bad light” (which creates visual confusion). “You have to trust the information to make the right choice,” Chumbley said, pointing out the fact that golf course architects and superintendents often try to create visual confusion with blurred transitions, false fronts, and other techniques. So, does what does a golf course looks like through PRIZM Golf and PRIZM Golf Dark lenses? First, as all golfers know, golf is played in a predominately green landscape. The lenses work primarily to reduce the dominant green tones and amplifies colors adjacent to green. Among other effects, this amplifies the white of the golf ball, allowing golfers to track it better against the backdrop of both course and sky. By contrast, a traditional lens is very flat with no colors amplified and little color separation. By creating peaks and valleys across the spectrum and color separation, PRIZM Golf lenses are able to deliver more beneficial information to golfers’ eyes. PRIZM Golf vs. PRIZM Golf Dark: What’s different about the two? Drilling down further, Oakley has two golf-specific lenses. PRIZM Golf and PRIZM Golf Dark. The company has found the Dark Golf lens, which presents a more balanced, less contrasting view, is more appearing to the weekend warrior. Initerestingly, the pros, perhaps because of their already heightened on-course visual acuity, prefer the standard PRIZM Golf lens with its more pronounced color amplification and higher contrast. Additionally, Oakley says PRIZM Golf is ideal for low to medium light with a VLT of 30% and has a lighter tint, and PRIZM Dark Golf will excel in bright and sunny conditions and has a darker tint with VLT 22. Both lenses feature Plutonite lens material, which blocks 100% of UVA and UVB rays up to 400nm. Flak 2.0 XL The company’s most popular frame for the PRIZM Golf lenses, not surprisingly, has been the flagship Flak 2.0 XL. An iconic Oakley style, Wayne Chumbley called the Flak 2.0 XL “a sport frame that has crossed over for universal appeal” citing the fact that it fits a vast number of head shapes and sizes. With an O-Matter frame for durability, the Flak 2.0 XL is considered Oakley’s most comfortable frame offering “performance fit with lifestyle comfort,” according to Chumbley. As a final note, PRIZM Golf lenses are available in prescription, and a few of the PGA TOUR professionals you’ll see in the lens are actually sporting the prescription variety.

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Tony Finau, ranked 30th in the FedExCup after two runner-up finishes this season, is one of the headliners for this week’s 3M Open in Minnesota. With the PGA TOUR season reaching its final stretch, Finau is seeking his sixth consecutive TOUR Championship appearance. His impressive ballstriking is the reason for his consistency that makes a trip to East Lake an annual occurrence. This year, he ranks in the top 25 of Strokes Gained: Tee-to-Green (13th), Off-the-Tee (21st) and Approach-the-Green (17th). Finau ranks 125th in Strokes Gained: Putting, however, and has taken steps over the last couple years to improve that aspect of his game. Below we will highlight three interesting nuggets about Finau’s unique putter and preparation. 1. Finau has a drawn-on alignment aid In the modern world of equipment design, small tweaks can be made to golf clubs with a few clicks of a button within CAD (computer-aided design) files, but Finau’s alignment additions are a bit more old-school. Last year, Finau worked in close collaboration with Ping through its PLD (Putting Lab Design) platform to build a custom putter. Finau’s PLD Anser 2 model, which was crafted based on his direct feedback, measures 37 inches and has 5 degrees of loft. Everything from the length and loft, to the depth of the face milling marks, was tested and approved by Finau. Like many golfers, Finau preferred a single line in the back of his putter head to use for alignment at address; his white-painted line pops particularly well off the black head. Finau’s putter includes two subtle, yet unique, additions to the head. If you look closely at the heel section of his putter, you’ll notice white/silver markings in the small notch between the hosel and the topline of the putter, and in the far heel portion of the head on the crown. According to Finau, the additional markings help guide his setup, making sure that he gets his hands and eyes aligned the same way every time. If he accidentally makes a small deviation from the norm, the markings won’t appear properly to his eye at address, and he’ll be triggered to make an adjustment. 2. He can hear loft? PGA TOUR players are so finely-tuned that they’re able to tell the difference in minor loft adjustments just by looking down at the club. It’s even more common for them to be able to see performance differences from loft changes; more loft, for example, will generally lead to higher launch angles and spin rates on the golf ball. According to Tony Serrano, Ping’s Senior Design Engineer, Finau can actually hear the differences in loft with his PLD Anser 2 prototype putter. On the outdoor practice green at Ping Headquarters in Phoenix, Finau was hitting lag putts with his custom-built putter and noticed a small issue; he could hear it was impacting the grass more quickly than he was used to, telling him the ball was launching too low because the putter had slightly too little loft. “He automatically noticed the difference in the loft coming off the face, because the loft was a little different than his previous gamer,” Serrano explained. “He was like, ‘I could hear that right away.’ “I don’t know if it was so much coming off the face, but the way it was interacting with the turf, he could hear that it wasn’t rolling right. So we went and did some testing and took video, and he was right. It had too little loft on it, so we had to adjust it a half-degree or so, and he took it back out, and he said, ‘Now we’re back where we need to be.’ But he knew right away, he could hear how the ball was rolling off the face.” That’s a new level of awareness. In the end, Finau settled on 5 degrees of loft being ideal for his custom Anser 2. 3. Finau’s putter drills When PGA TOUR players take to the practice putting green, they don’t mindlessly hit a few putts to get the speed right and head to the course. They practice with a purpose, seeking to instill the proper technique and feels into their putting strokes. Finau uses two drills, in particular, that stand out. GolfWRX has spotted Finau on numerous occasions flipping his putter 90 degrees and putting with the extreme toe side. Additionally, Finau was recently spotted at The Open Championship using a True Pendulum Motion (TPM) Putting Aid made by Ixia Sports. The aid attaches to the shaft of any putter, and by tucking the putting sticks of the apparatus underneath the arms, it helps reduce wrist activity and create more of a swinging motion. Coming off a T28 finish at The Open Championship, Finau is set to tee off at 1:33 pm Eastern at TPC Twin Cities on Thursday for the 3M Open. Pay careful attention to his putter, setup and stroke during the event to see if you can spot the subtle differences.

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