Officialsportsbetting.com Golf Betting IMG ARENA to distribute official PGA TOUR scoring data in North America

IMG ARENA to distribute official PGA TOUR scoring data in North America

The PGA TOUR and IMG ARENA have expanded their multi-year agreement to allow for the distribution of TOUR’s official scoring data to betting operators within North America. In November 2018, IMG ARENA was appointed as the PGA TOUR’s official data distributor for media and betting purposes across all events on the flagship PGA TOUR schedule. The expanded relationship includes betting sector exclusivity for the delivery of live, shot-by-shot match and event data to global operators. The PGA TOUR’s official data is collected through its proprietary ShotLink® system, powered by CDW. With an elaborate network of walking scorers, lasers and greenside cameras, ShotLink collects and distributes a rich set of data points from each shot in PGA TOUR competition in real time. Combining PGA TOUR’s ShotLink data with IMG ARENA’s sector expertise will bring to market an innovative golf solution that provides PGA TOUR fans with new and exciting ways to enjoy the sport. The product is expected to be available worldwide in legal betting markets by early next year. “As the sports betting market in the United States evolves, extending our relationship with the PGA TOUR is an important next step for IMG ARENA,� said Freddie Longe, senior vice-president and managing director at IMG ARENA. “For the first time, sports fans will have access to shot-by-shot action, from tournaments all-year-round using official PGA TOUR ShotLink data. We continue to feel that golf has the audience, interest and following to become one of the leading in-play betting sports globally. “The PGA TOUR remains focused on safeguarding the sport, growing the game and deepening fan engagement with next-generation solutions,� said Ron Price, Chief Operating Officer of the PGA TOUR. “IMG ARENA has proven credentials delivering fast data and live streaming in partnership with official rights holders, and we’re pleased to further extend our existing relationship.�

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Same coach, different approach: Grillo trying to become next Como student to win on TOURSame coach, different approach: Grillo trying to become next Como student to win on TOUR

Emiliano Grillo was at a Caribbean resort while Bryson DeChambeau was bashing his way to a U.S. Open victory on Sunday. Winged Foot, where DeChambeau was the only player to finish under par, is one of the game's most stressful tests. The venue for this week's Corales Puntacana Resort & Club Championship is a stark contrast, an idyllic setting with six holes that run along the Caribbean Ocean. RELATED: Como's living room shows how technology can change players' games The contrast in their locales last weekend parallels the different styles of these two PGA TOUR winners. "(Bryson) is very intense. He's 200% into everything about golf," Grillo says. "I'm more of a relaxed, easy person. I'll work hard but I'm not going to put in the extra time that Bryson does. That got him to where he is at the moment, and I just have a different way of seeing my job at different times." They do share one thing in common: a swing coach. Both work with Chris Como, the Dallas-based instructor whom DeChambeau effusively praised Sunday for guiding him through the radical transformation of his body and game. Como's ability to assist one of the game's most obsessive tinkerers, and another student with a more laid-back approach, is credit to an under-appreciated aspect of coaching. It's not just what you know, but how you convey the information to your students. Como can be give DeChambeau the data he craves or tailor his teaching to Grillo, as well. "Chris is always 100% into it. He adapts to your personality," Grillo says. "I'm super different to Bryson and we both really match well with (Chris). That's what makes him very special." Grillo said he isn't planning a Bryson-esque transformation - "I enjoy a lot of other things, and I don't think adding weight for my job is a priority," he says - but he has been helped by Como's instruction. Whereas DeChambeau loves to rely on Trackman readings and his background in physics, it has been a simple key from Como that has benefitted Grillo. "It's actually very simple," Grillo said. "I'm hitting the ball with my right hip, creating space for the club (to travel through impact). It was a feeling that I was trying to do and find it, and he did it super easy for me." Grillo and Como started working together at this year's PLAYERS Championship, the last event before the season was paused by the coronavirus pandemic. Grillo had made the cut in just one of his six starts before arriving at TPC Sawgrass. The lone exception was a third-place finish at the Puerto Rico Open, a tournament that's played a big part in his career. He was a non-member when he finished second there five years ago, a finish that qualified him for the Korn Ferry Tour Finals. He won the Korn Ferry Tour Championship, then won his first start as a PGA TOUR member, the Safeway Open. Como didn't see a need for a dramatic overhaul of Grillo's swing. He just needed to help him get back to his old ways. Grillo finished third in Strokes Gained: Approach in 2019 and 20th in Strokes Gained: Off-the-Tee. "He was in a little bit of a funk. I just said, ‘You're a great ball-striker. We just need to figure out what you've done when you hit it well because your good is one of the best out here,'" Como says. "He just had some excess body motion that he didn't have when he played his best. His setup changed. He got too squatty in his knees. His head would pull away from the ball, and the club would come down from the inside compared to his preferred path." Grillo's struggles continued after the Return to Golf. He missed the cut in four of his first six starts after the season resumed, and his best finish was T39. Grillo was 122nd in the FedExCup, and in danger of missing the Playoffs for the first time in his career, in late July. But he responded with top-10s at the 3M Open and Barracuda. He finished third at 3M thanks to a 64-65 weekend. This new season is off to a promising start. He was in the top 10 through the first three rounds of the season-opening Safeway Open before a final-round 73 dropped him to T29. He finished the week ranked fourth in Strokes Gained: Approach and third in greens in regulation. Now, he'll try to follow another Como student into the winner's circle. He'll take a different approach to get there, however.

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