Billy Horschel has embraced role as international player

It used to be easier to identify the brand of irons that a PGA TOUR player uses. These days, it’s becoming more difficult. In the current golf equipment landscape, ultra-personalized custom irons are growing in popularity among PGA TOUR players, whereas they historically would use irons that were available to the public on the retail market. The tide is shifting. In 2022 alone, Adam Scott debuted custom Miura Golf-made irons with his logo on them, and Maverick McNealy used a custom set of Callaway Apex prototype irons – a set that included an “11-iron” – throughout the year. Justin Thomas also has been using a “1-of-1” custom set of Titleist irons that meet his specs. There may be another big name added to that list soon. In a Halloween-day post on Instagram, former FedExCup champion Justin Rose revealed an equally mysterious set of irons, showcasing no other logos aside from his personal “JR” logo. The golf world was abuzz trying to figure out which equipment manufacturer designed and built the set. Luckily, we didn’t have to wait long to find the answer. Rose revealed shortly after, in a comment on the GolfWRX Instagram page, that Custom Golf Works at Gatwick Studio custom-built the irons. He later confirmed via Instagram DM with GolfWRX that the iron heads themselves were manufactured by Miura, much like Scott’s custom irons. While Rose is not entirely positive if and when the custom “JR” irons will go into play, he’s giving them serious consideration. Most players do the bulk of their equipment testing in tandem with a company’s reps – often at tournaments, a company’s home office or the player’s home course – but Rose has used Custom Golf Works, an independent, off-site clubfitting facility, multiple times this year. They also helped fit him for the Titleist 620MB irons he was using earlier this year. The fitter boasts a decade of fitting players on the DP World Tour but also is open to the public. It isn’t affiliated with a single equipment brand. When Rose switched to Titleist clubs earlier in the year, it was simply because the irons won out over other brands he was testing. For Rose, changing irons wouldn’t be anything new; since becoming an equipment free agent in 2020, Rose has used multiple sets of irons in PGA TOUR competition, including TaylorMade P-730 irons, Mizuno MP-20 irons, TaylorMade P-7MC irons, and Titleist 620 MB irons. This time around, it seems Rose’s new custom “JR” irons are made especially for his look and preferences, so maybe his iron search has reached a finish line.

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The Aloha Swing could be mistaken as a brand name for a hammock, but as we witnessed on Sunday, a trip to the 50th state isn’t always devoid of the pressure that the weightless feel of a relaxing sway alleviates. The back half of the fortnight to open the calendar year is this week’s Sony Open in Hawaii. Reservations for 144 golfers give it the distinction of the first full-field after the holiday break, so the midseason grind will continue with a standard cut after 36 holes. Waialae Country Club in Honolulu has been the only host site in tournament history. For what’s expected on the short par 70, cemented patterns and more, scroll past the ranking of 15 who are projected to contend for the title. Kevin Kisner, Cameron Smith and former champions Zach Johnson (2009) and Jimmy Walker (2014, 2015) will be among the notables reviewed in Tuesday’s Fantasy Insider. Of the 34 participants in the Sentry Tournament of Champions, 23 have made the short trip to Oahu to take full advantage of the 2019-20 season resuming in Hawaii. Only four of those committed as of midday Monday finished inside the top 10 last week, but since Kapalua first hosted the winners-only event in 1999, 15 of the 21 champions of the Sony Open in Hawaii competed the previous week on Maui. That’s the value of hitting the islands running. The trend dates back to Jimmy Walker’s first of two consecutive titles in 2014. The year prior, then-rookie Russell Henley became the first entrant since the tournament’s inaugural edition in 1965 to prevail in his first appearance at Waialae. Just as gusty winds governed scoring last week at Kapalua – the 14-under 278 that was good enough to get into the playoff was the highest winning aggregate in regulation in 13 years – the field at Waialae is bracing for similarly challenging conditions. Strong trade winds and an elevated threat of rain hog the forecast for the first three rounds. Typically in these elements, patience and the experience borne from it are rewarded more than anything strategic, but the low ball flight of defending champion Matt Kuchar is the preferred method for cutting through and soaring beneath the breezes. It’s been 10 years since the field averaged over par at Waialae (70.06 in 2010), but it cannot be ruled out this week. Distance off the tee on the 7,044-yard test is all but irrelevant, but piling up the par breakers on the pair of par 5s (Nos. 9 and 18) is all but a prerequisite for success. (Kuchar ranked T4 on them en route to victory.) As a set, they’ve ranked as the easiest par 5s in each of the last five seasons. That includes a PGA TOUR record-low 4.30 in 2018. In advance of last year’s edition, the 551-yard finisher was fitted with a new green that was one-third larger than its previous iteration. Its scoring average of 4.486 established a four-year high, but only as a matter of fact as it remained the second-easiest hole in relation to par. There are no significant changes for this year’s tournament. TifDwarf bermudagrass greens are prepped to run no longer than 11 feet on the Stimpmeter due to the impact of the wind. ROB BOLTON’S SCHEDULE PGATOUR.COM’s Fantasy Insider Rob Bolton recaps and previews every tournament from numerous angles. Look for his following contributions as scheduled. MONDAY: Rookie Ranking, Qualifiers, Reshuffle, Medical Extensions, Power Rankings TUESDAY*: Sleepers, Fantasy Insider * – Rob is a member of the panel for PGATOUR.COM’s Expert Picks for PGA TOUR Fantasy Golf, which also publishes on Tuesday.

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From the frenzied crowds to the social media buzz, Tiger Woods boosted the golf world this week after coming oh-so-close to his first tournament win in almost five years.

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