Watch: Rory & Co. tee off in $3M charity match

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PONTE VEDRA BEACH, Fla. – The PGA TOUR and Anheuser-Busch today announced an extension of their longstanding marketing relationship that continues Michelob ULTRA’s position as the “Official Beer Sponsor of the PGA TOUR and PGA TOUR Champions” through 2024. Additionally, O’Doul’s will continue to serve as the “Official Non-Alcohol Beer of the PGA TOUR and PGA TOUR Champions.” As part of the multi-year extension, Anheuser-Busch will add Michelob ULTRA Organic Seltzer as the “Official Hard Seltzer of the PGA TOUR,” a new official category for the PGA TOUR. “We are thrilled to continue our longstanding relationship with Anheuser-Busch and look forward to celebrating 30 years of partnership in 2024,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “As all great partnerships do, our relationship has evolved over the years, and we share in the excitement that Michelob ULTRA is the fastest-growing beer brand in the United States. The PGA TOUR takes pride in providing the very best products for our fans, and we look forward to the addition of Michelob ULTRA Organic Seltzer with this extension to complement Michelob ULTRA and O’Doul’s.” Anheuser-Busch’s partnership with the PGA TOUR began in 1994, and Michelob ULTRA became an official sponsor of the TOUR in 2002. Michelob ULTRA will continue to have a substantial activation footprint at tournaments across the PGA TOUR and PGA TOUR Champions schedule. “Partnering with the PGA TOUR over the years has allowed Michelob ULTRA unprecedented access to engage with and provide meaningful experience to golf fans, who are core consumers of our beer,” said Ricardo Marques, Vice President of Michelob ULTRA. “Stepping into yet another new chapter with the PGA TOUR is truly exciting as fans are welcomed back and we build even greater experiences for years to come.” Michelob ULTRA will continue to advertise within PGA TOUR telecasts and across PGA TOUR social and digital channels. For more information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, Twitter, Instagram and YouTube.

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RECORD-BREAKING WEEK FOR SMITH AT SENTRY TOC If the PGA TOUR’s 2022-opening Sentry Tournament of Champions is any indication, the ‘offseason rust’ narrative might be a thing of the past. The ‘underdog’ narrative around champion Cameron Smith might not be for long, either. Smith began the final round at the picturesque Plantation Course at Kapalua in a share of the lead, having yet to trail after any round, matched up with none other than world No. 1 Jon Rahm. The soft-spoken Aussie didn’t back down, making birdie at the 72nd hole for a final-round, 8-under 65 and one-shot victory over Rahm at an astounding winning total of 34-under. Not only did Smith set the PGA TOUR’s all-time 72-hole scoring record, but runner-up Rahm (33-under) and third-place Matt Jones (32-under) all surpassed Ernie Els’ previous record total of 31-under, set in 2003 at the Sentry Tournament of Champions. Smith, 28, first demonstrated an affinity for the Aloha vibe with a victory at the 2020 Sony Open in Hawaii – his second of now four TOUR titles, the other two coming at the two-man Zurich Classic of New Orleans, alongside fellow Australians Jonas Blixt (2017) and Marc Leishman (2021). He’ll aim to maintain the vibe in Honolulu at next week’s Sony Open, seeking an Aloha Double with the Sentry Tournament of Champions’ ocean-blue, crescent-shaped trophy already in tow. The adopted Jacksonville, Florida-area resident moves to No. 3 in the FedExCup standings – recording 500 points for the win – as the star continues to burn bright for the affable, mullet-sporting pro. ISLAND HOPPING TO SONY OPEN The Sony Open in Hawaii welcomes back the world’s top golfers for four rounds at scenic Waialae Country Club. Twenty-four players who teed it up at the Sentry Tournament of Champions will make the trip from Kapalua to Honolulu, including defending Sony Open champion Kevin Na. Bryson DeChambeau returns to Waialae for the first time since he transformed his body, and the game, to chase speed and distance. The top-ranked amateur in the world, Keita Nakajima, is in the field. Nakajima finished T28 at the ZOZO CHAMPIONSHIP in his home country of Japan last fall. The full field takes on Waialae, a mainstay on the schedule where wind is always a factor on the tight course, as are the iconic “W” trees. There are 500 FedExCup points on hand for the winner plus a spot in THE PLAYERS, multiple majors and a return trip to paradise in 2023. VIDEO OF THE WEEK Jon Rahm shoots a course-record 61 in the third round in Kapalua. MIC CHECK “I really didn’t do anything. I worked out, ate, went to the beach … just had a vacation essentially,” – Viktor Hovland on his preparation in Hawaii while waiting to be reunited with his lost golf clubs. BY THE NUMBERS 48 – Age of Stewart Cink, who turned back the clock last season after gaining distance off the tee. He won twice on TOUR and averaged more than 306 yards off the tee. Go inside his swing and take a closer look at the changes he made. 25 – Pounds Steve Stricker lost while dealing with a “mysterious ailment” in late November. The captain of the victorious U.S. Ryder Cup team and 12-time TOUR winner has his eyes set on a March return at THE PLAYERS. 3rd – Waialae Country Club’s rank as the longest-running host venue (non-major) on the PGA TOUR behind Colonial Country Club and Pebble Beach Golf Links. The Sony Open begins this week in Honolulu. COMCAST BUSINESS TOUR TOP 10 The Comcast Business TOUR TOP 10 highlights and rewards the extraordinary level of play required to earn a spot in the TOP 10 at the conclusion of the FedExCup Regular Season as determined by the FedExCup standings. The competition recognizes and awards the most elite in golf.

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