Finals notebook: Around the world, fans are watchingFinals notebook: Around the world, fans are watching
Miami coach Erik Spoelstra makes no effort to hide his excitement or appreciation when journalists from the Philippines join virtual news conferences to ask him questions during the NBA Finals. Out of all the measured international markets, the Philippines has the largest average audience for live games during this season’s playoffs – and Spoelstra isn’t the only reason why. When James turned 35 this past December, the NBA did a video of the top 35 plays of his career.