Day: June 9, 2020

PGA TOUR, Twitter announce innovative fan engagement initiativePGA TOUR, Twitter announce innovative fan engagement initiative

PONTE VEDRA BEACH, Fla. – To mark the PGA TOUR’s return to competition at the Charles Schwab Challenge, June 11-14 at Colonial Country Club in Ft. Worth, Texas, the TOUR and Twitter today announced a global live content execution that will be a first-of-its kind for the social media platform. “Twitter Multicast� will take place on Thursday, June 11, from approximately 1-2:30 pm ET and will showcase athletes, celebrities and other personalities creating their own live, audio/video commentary in conjunction with PGA TOUR LIVE Featured Groups coverage during the first round of the Charles Schwab Challenge. Twitter Multicast will feature the likes of Danny Kanell, Dude Perfect, Darren Rovell, Darius Rucker, Annika Sorenstam, Golden Tate and others. Learn more about Twitter Multicast “The PGA TOUR is proud to be among the first major sports leagues to return to competition,� said Rick Anderson, Chief Media Officer of the PGA TOUR. “With no spectators on site, we want to work harder than ever to connect our fans to the event, across numerous platforms and devices in addition to the PGA TOUR LIVE, Golf Channel and CBS broadcasts. Working with Twitter on this all-new fan engagement initiative is a nod to how important fans are to the TOUR and our players.� The Charles Schwab Challenge features the top-five ranked players in the world and 17 of the top 20 in the FedExCup Standings. The Twitter Multicast will offer nine versions of the live stream with distribution from more than 20 different Twitter accounts. The video streams will cover pre-game, practice sessions, and the first two holes of competition of players such as Rory McIlroy, Brooks Koepka, Jon Rahm, Justin Thomas, Rickie Fowler and Jordan Spieth. Each stream will carry PGA TOUR LIVE featured groups coverage complemented with live audio/video commentary from commentators who will provide their point of view on the return of the TOUR. A full list of the guest commentators across nine video streams: “This first-ever Twitter Multicast will give golf fans a viewing experience they won’t find anywhere else,� says TJ Adeshola, head of U.S. sports partnerships for Twitter. “By adding conversation and commentary from a range of Twitter notables to premium golf content, the Multicast will have something for everyone, regardless if you’re looking for real-time reactions, analysis or just some laughs to pair with live footage from Colonial. This is a prime example of how to create a richer, more customized fan experience through the power of Twitter.� The PGA TOUR and Twitter initially teamed up to live stream tournament coverage when portions of PGA TOUR LIVE’s premium window was streamed during the opening rounds of the first two events of the 2016 FedExCup Playoffs. The two companies formalized their live stream relationship in January 2017 when they began offering PGA TOUR LIVE coverage from select events during the 2016-2017 PGA TOUR Season, expanding the agreement in 2019 to include live daily coverage on Twitter during every PGA TOUR event.

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Sleeper Picks: Charles Schwab ChallengeSleeper Picks: Charles Schwab Challenge

Corey Conners … Can’t be ruled out as one of the many who probably didn’t mind the hiatus when it occurred. After a T19 in his debut at Kapalua and a T12 the week after at Waialae, he went just 2-for-5 with no better than a T45 at TPC Scottsdale. Ready to go again at Colonial where he placed T8 in his debut in 2018 and T31 last year. Because his title defense at the Valero Texas Open was canceled this year, the 28-year-old Canuck also might have a chip on his shoulder to represent in the Lone Star State this week. Russell Knox … Think he also could’ve used a break when the pandemic shut things down? After connecting 11 paydays worldwide from September through the first weekend in February, he missed four straight cuts immediately before the hiatus. It’s a disappointment he’s never experienced at Colonial where he’s finished in the top 25 in all four tries with a personal-best T8 last year. The Scot will turn 35 on June 21. Emiliano Grillo … Like Conners and Knox, Grillo is among the TOUR leaders in setting up scoring opportunities and tee-to-green mastery. While that data is three months old, it’s the kind of formula that’s worked at Colonial for all three. The 27-year-old from Argentina hasn’t missed a cut in four trips, the last three of which yielding a top 25. He bookended a solo third in 2018 with 64s. Brian Harman … Since that torrid pace before and through the holiday break late in 2017, he’s descended back to terra firma, but he’s also a beneficiary of a consistently strong first half of this season. En route to slotting 20th in adjusted scoring, the 33-year-old lefty logged a T3 and another four top 25s to shore up a spot in the FedExCup Playoffs. His record at Colonial since 2014 is similar with a T7 among four top 25s contributing to a 6-for-6 burst. Vaughn Taylor … That he’s 44 years of age is a bonus at Colonial where he’s making his 12th appearance. In fact, since turning 40, he’s 4-for-4 here with a pair of top 20s. Profiles better as a sharpshooter off the tee and putter than he does with the irons, but the totality of his results over time overshadow a deep dive into his bag. This season alone he’s gone for four top 15s, including a co-runner-up at Mayakoba. It also can’t be overstated how much he’s capitalized on his return to glory at Pebble Beach early in 2016. That was a fork in the road, and he took it. NOTE: Sleeper is a relative term, so Rob uses unofficial criteria to determine who qualifies. Each of the following usually is determined to be ineligible for this weekly staple: Winners of the tournament on the current host course; winners in the same season; recent major champions; top 50 in the Official World Golf Ranking; recent participants of team competitions.

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