Day: December 5, 2019

NASCAR signs 4 premier partners to sponsor Cup SeriesNASCAR signs 4 premier partners to sponsor Cup Series

NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its “premier partners” in a change to its traditional sponsorship model. The premier series starting next year will be known as the NASCAR Cup Series and not feature a title sponsor. Winston, Nextel, Sprint and most recently Monster

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