Day: April 17, 2017

Fans Can Vote on Most Challenging PGA TOUR Shots in New "MetLife MatchUp"Fans Can Vote on Most Challenging PGA TOUR Shots in New "MetLife MatchUp"

PONTE VEDRA BEACH, Fla. – Saving par from a buried lie in a bunker at the Valero Texas Open … Cutting a shot from the trees to hit the green at the FedEx St. Jude Classic … Escaping from a water hazard at the AT&T Byron Nelson. PGA TOUR players might make this look easy most of the time, but each tournament has situations like these and others that require skillful navigation. MetLife and the PGA TOUR are launching a new broadcast feature – the MetLife MatchUp – to recognize the pros who best utilize their skills and experience to navigate the TOUR’s most demanding holes and adapt to challenging situations. This feature is designed to engage fans around the world in a season-long contest whose winner is only determined at the end of a season of challenging holes and courses. Each weekend at select events broadcast by CBS, the two players who best navigate challenging situations will be recognized. Those two players will then be highlighted on PGATOUR.COM/MetLife and compete head-to-head in the weekly MetLife MatchUp, where fans worldwide can cast votes for the shot they feel was best navigated. These fan-selected winning shots over the course of the season will then be pitted against each other in early August when fans once again cast their votes to determine the MetLife MatchUp season winner and recipient of a $1 million prize.  For more information, please visit PGATOUR.COM/MetLife. “We see the MetLife MatchUp as a great analogy for what we at MetLife do in partnership everyday with our customers – navigating the tough twists and turns of life,” said Esther Lee, MetLife global chief marketing officer.  “We also know that our customers around the world – especially our corporate customers – are fans of golf and the PGA TOUR, so this program also gives us another way to reach and engage them.” The MetLife MatchUp is the driver of a new extension and expansion of MetLife’s Official Marketing Partnership that runs through 2020. MetLife, which became the “Official Life Insurance Company of the PGA TOUR and PGA TOUR Champions” in 2013, will add a second category of “An Official Worksite Benefits Sponsor of the PGA TOUR and PGA TOUR Champions.” “MetLife has developed an engaging program for fans and players that will highlight the extraordinary skills of PGA TOUR players and their ability to adapt to ever-changing situations during competition,” said Brian Oliver, PGA TOUR Senior Vice President of Sponsorship and Partnerships. “We’re excited to introduce the MetLife MatchUp as a featured component of our sponsorship extension with MetLife.”

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PGA TOUR and Michelob ULTRA extend sponsorshipPGA TOUR and Michelob ULTRA extend sponsorship

PONTE VEDRA BEACH, FL – The PGA TOUR and Anheuser-Busch today announced an extension of their longstanding marketing relationship that continues Michelob ULTRA’s designation as the “Official Beer Sponsor of the PGA TOUR and PGA TOUR Champions” through 2020. Michelob ULTRA, which first became an official sponsor of the PGA TOUR in 2002, will maintain a significant presence at more than 45 tournaments on the PGA TOUR, PGA TOUR Champions and Web.com Tour. New stops in 2017 include the World Golf Championships-Dell Technologies Match Play in Austin, Tex., and the Presidents Cup at Liberty National in Jersey City, N.J. “Michelob ULTRA is proud to continue its designation as the official beer sponsor of the PGA TOUR,” said Eelco van der Noll, Vice President, Experiential Marketing at Anheuser-Busch. “It allows us to interact with golf fans across the country and provide unique experiences only Michelob ULTRA can bring.” In addition to continuing its robust sampling program, Michelob ULTRA will be expanding its onsite fan engagement by adding more tournament stops for its popular mobile Build-a-Bar, a 40-foot high-end beer selling station featuring plasma screens and a rooftop viewing area. Also, the ULTRA Club, a vibrant, upgraded hospitality venue that until now has been present exclusively at THE PLAYERS Championship, will be activated at five tournament locations in 2017. “Through more than 15 years as a PGA TOUR sponsor, Michelob ULTRA has been extremely creative and effective in maximizing our relationship by developing consumer programs and campaigns that fully engage golf fans, both on and off the golf course,” said Brian Oliver, Senior Vice President of Sponsorship and Partnership for the TOUR. “We are extremely pleased to announce the extension of this terrific relationship and look forward to continuing our collaboration with such a valued partner.” Beginning this year, Michelob ULTRA will also introduce custom PGA TOUR bottles and packaging at select locations in tournament markets. ULTRA also is the exclusive beer partner of Twitter’s PGA TOUR Amplify and streaming of PGA TOUR LIVE. As part of the renewal, O’Doul’s will also continue to serve as the “Official Non-Alcohol Brew of the PGA TOUR and PGA TOUR Champions.”

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